Communication Skills for the BuE

Communication Skills for the BuE

Clara Bartra (Ivoro Ventures) leads an engaging workshop on effective communication, crucial for securing investments and advancing in male-dominated industries.

The session focuses on:

  • Bridging the Investment Gap: With only 2% of venture capital going to women-led startups, women must refine their pitching strategies.
  • The Golden Circle Model: Start with ‘Why’ (purpose), then ‘How’ (process), and finally ‘What’ (result) to craft compelling narratives.
  • Gendered Communication Styles: Women tend to be more collaborative and detail-oriented, while men focus on facts and long-term strategy. Adapting communication styles for different audiences can be an advantage.
  • Practical Pitching Tips: Be direct, highlight achievements, maintain a confident posture, and handle interruptions assertively.